TIPS for From Problems to Profits

The Preferred Client Program has skyrocketed the growth of the smallest operation upward not with standing appointment clients, but the invention of the "B" rated client in Chapters 11-12.

On occasion a reader shares, "Option B isn't working for my business." Getting to the root of the problem we found that calls were being made at the wrong time of the day for most clients. If your clientele endures heavy commuter hours, you don't want to call at 5 p.m. when they probably stuck in traffic. You can't call many owners working at jobs without telephones.

The solution is easy. At the time you enroll the pet owner in the Preferred Client Program, ask them the best time to call when making your courtesy appointment reminder call, and note their reply in the Contact area on the front side of their Madson Client & Pet History filecard.

Retired folks may say anytime, or afternoons. Commuters may prefer the weekend, or after 6 pm. Some people that have desk jobs say, "Call my work, I will be at my desk between 9 and 5." The point is that you are not wasting your time making calls when the pet owner cannot be reached.